Whistl Doordrop Media, the UK market leaders in audience targeting and leaflet services and its client Oddbox were a bronze winner of the Direct Marketing Association DMA Award for best use of unaddressed print category.

Oddbox, who provide fruit and vegetable boxes to the door, wanted a sustainable, eco-friendly and targeted campaign to support their expansion plans into new operating areas. Specifically, the campaign had to raise awareness in the UK, increase sign ups online and drive sales. They had previously used primarily digital marketing for recruitment but data privacy changes were reducing the reach and the efficacy of these efforts meaning new channels had to be explored.

“We are delighted with the award, highlighting the effectiveness of the printed medium in building brands and delivering sales. It is great to see that our fast growing online web-platform Leafletdrop played such a significant part in the success of this campaign,” said Mark Davies, Managing Director, Whistl Doordrop Media.

Using a doordrop leaflet, sustainable print sourced by Whistl, and customer data, key postcode sectors within England were identified that had a high propensity of prospect customers. The campaign was then booked via Whistl’s online doordrop web platform Leafletdrop to execute the campaign.

Leafletdrop, a self-service web-platform enables organisations to target over 29 million UK households with geographic based leaflet marketing campaigns from their desktop either at home or in the office. The campaign delivered strongly both in terms of scale and efficiency with the lifetime value metric being particularly strong. Subsequent campaigns were further optimised through rigorous creative testing.

Whistl is a £820m+ revenue, delivery management company that provides mail, parcels, leaflet advertising, fulfilment and contact centre services in the UK and internationally. Headquartered in Marlow, the Whistl group of companies operate across the UK, and handles in excess of 3.6bn items a year.