NetDespatch has helped BabyKnowsBest make the leap from part time eBay seller to full time online retailer with an integrated web-based shipping solution. Specialising in baby accessories and baby essentials from leading manufacturers such as Philips Avent, Milton and Fisher Price, BabyKnowsBest ship more than 10,000 consignments a year.
Located in the North East of England, BabyKnowsBest is the brainchild of Paul Robson. Prior to the implementation of their integrated NetDespatch ChannelAdvisor solution, Robson had experimented with different levels of automation to improve the efficiency of goods despatch. As sales continued to grow the business adopted ChannelAdvisor to automate and manage online selling across multiple channels. With the addition of NetDespatch as part of the ChannelAdvisor solution, despatch operations are more streamlined.
Since implementing NetDespatch, BabyKnowsBest has seen substantial improvements in efficiency, with a seamless link to Royal Mail’s delivery services, resulting in 90% reduction in the time taken to produce weekend order shipment labels for Monday deliveries.
“What a life saver NetDespatch has become. I started online selling at a difficult time and during the initial years of online retailing things were really tough with any profits, however small, put back into the business to buy stock,” commented Paul Robson. “As the business has grown so has my expectation of how a successful business should be run and with online business tools such as NetDespatch, which is free to access and straightforward to use, we couldn’t and wouldn’t go back!”
In December last year, Royal Mail bought NetDespatch, the shipping and parcel data management and labelling platform for postal and parcel carriers.
Royal Mail said that the acquisition of NetDespatch will support its aim to provide its customers with integrated e-commerce solutions for managing the shipping and tracking of parcels.
Royal Mail has been ramping up its e-commerce capabilities by acquiring, or buying a stake in, e-commerce specialists.
