Wiggle, the online sporting goods retailer, has announced the launch of its PUDO (Pick Up Drop Off) widget. The new delivery platform is the outcome of a collaborative project with mailing and distributions solutions provider P2P Mailing.

Rolled out to multiple countries, the PUDO widget, which is a drop-down delivery option on the purchase page of Wiggle’s website, enables customers to collect online purchases at a PUDO location of their choice, such as a store or locker.

Commenting on the new service, Doug Macgrain, Customer Delivery Manager, Wiggle said: “Wiggle has expanded at an impressive rate in recent years and as the company has grown, we’ve listened closely to the changing needs and delivery preferences of our international customers. By offering a single flexible delivery platform, our PUDO widget is geared around localised consumer convenience.”

Beth Chapman, Sales Director, P2P Mailing comments: “We were delighted to team up with Wiggle with the development and implementation of their new delivery platform. Retailers have to work harder than ever to meet customer expectations on flexible delivery. For example, in France almost a third (28%) of products ordered at distance are delivered to pick up points. While in Scandinavia pick up points are the preferred form of delivery due to the widely dispersed population. The PUDO widget taps into these consumer trends by offering greater delivery choice and in doing so enhances the overall customer experience from purchase to collection.”

Following the successful partnership with Wiggle, P2P Mailing is looking to extend this service to other retailers.