Bridgestone Vowing To Exploit A ‘Huge Opportunity’
Bridgestone’s high profile appearance at the 2014 CV Show will showcase the company’s holistic fleet tyre care offering like never before, as company bosses admitted: “This is our most significant opportunity of the entire year.”
A huge Bridgestone stand in Hall 5, stand 5D30, will be an eye-catching testament to its Total Tyre Care package, where businesses can keep tight control over tyre-related costs courtesy of a hat-trick of services – which have been tailored to meet the needs of every fleet operator.
The three tyre management pillars: Total Tyre Life, Total Tyre Services and Total Tyre Systems will be the most prominent visual features in the overall stand design, which will also boast a golf simulator and ergonomically created tyre stands.
The overall attempt is to create the most compelling space possible for CV Show visitors and guests alike, as Bridgestone hopes to make its presence felt like never before.
Product and marketing manager Andy Mathias said the brand’s Total Tyre Care solution continued to offer the most enduring message to fleet operators.
He said: “We are genuinely proud of our Total Tyre Care offering and we believe it gives us a big advantage over our competitors. This accounts for much of the look and feel of our stand.
“The CV Show is our most significant opportunity of the year, in terms of communicating key company messages and the many opportunities that exist over the three days.”
Bridgestone has also opted to showcase its provision of golf products and accessories at an industry show for the first time, in an attempt to bring a huge company asset to a new audience, who may not be aware of the strength of the sports range.
Andy added: “We boast some of the most technologically advanced products in golf and think that CV Show visitors – who may be keen golfers too – will be interested in the space we have created.
“It is another point of difference that we haven’t leveraged before and we think it will prove to be popular.”
Total Tyre Life aims to maximize tyre life, thereby reducing tyre cost/km over the entire lifecycle, through the supply of Bridgestone premium new tyres and Bandag retreads.
Total Tyre Services is the package that keeps a fleet’s trucks on the road and running at maximum efficiency.
It includes everything a fleet needs, from fleet tyre inspections to professional technical advice on keeping tyres in top condition, maximising their total tyre life.
Meanwhile, Total Tyre Systems is the third pillar of the programme. This refers to the systems Bridgestone has developed which are designed to give fleet operators clear visibility of their tyres’ condition at all times – including Tyre Pressure Monitoring System and the latest ToolBox Application.
