White Horse Energy, a Cirencester based biomass fuel company, will be able to expand into the Italian market thanks to its distribution service partnership with the Palletways Group, Europe’s largest and fastest growing express palletised freight network.

White Horse Energy has been delivering high quality, kiln dried wood and pellets to over 20,000 clients across the UK for nine years. Now, the company has the chance to take its product range to the largest domestic pellet burning nation in the world, Italy, which heats around 3 million tons of pellets each year.

The service will see the integration of Palletways’ Application Programming Interface (API), which is a set of protocols for building application software, into White Horse Energy’s information system. This means that the shipment is prepared immediately after the order is made; therefore customers can decide when to receive their order and can track the progress of it as well.

“We’re delighted to start our new distribution service to Italy which opens-up a new chapter for our business. We’ve a long-established relationship with Palletways and they’ve provided the technical expertise required to move our product across the continent. The new service is practical and quick as we supply our customers in Italy with kiln-dried wood and pellets directly to their home,” said Stuart Fitzgerald, owner of White Horse Energy.

Mike Harrison, Operations Director at Palletways UK, also commented on the partnership, saying: “We’re proud to provide White Horse with a helping hand into the Italian market through our network and software systems. Our commitment to innovation is one of the reasons why we are Europe’s number one palletised freight networks.”

White Horse Energy started selling online in the UK back in 2008, when deliveries of palletised freight to private addresses were rare. Now, it is a proven customer and quality driven business that has started operating in Italy, selling its Firepower Pellets branded products.