Epic Triumph For Volvo Trucks’ Campaign At Cannes Lions

Volvo Trucks’ Live Test campaign and the ‘Epic Split’ picked up top prizes at the ‘world cup of advertising’ in Cannes. In all, the campaign – demonstrating innovations of the new truck range – received 20 awards, including eight gold prizes and two prestigious Grand Prix in the Cyber and Film categories.

During the spring, Volvo Trucks’ Live Test campaign has won several top awards in advertising competitions worldwide. With 37,000 competition entries from all over the world, Cannes Lions counts as one of the most important advertising competitions globally. It awards creativity in communication and winners are selected by 300 top-level names in the industry.

“It is of course especially satisfying that our Live Test campaign is praised in such a global arena and in direct competition with the largest consumer companies in the world. It shows the exceptional nature of the campaign, that films about trucks – only distributed online – receive this type of recognition. We have shown that we can produce world-class communication about business-to-business products,” says Per Nilsson, Director Public Relations at Volvo Trucks.

The campaign includes six Live Test videos for YouTube, which demonstrate the innovative features of the new truck series in spectacular ways. The ‘Epic Split’ with Jean-Claude Van Damme is the video that has had the greatest impact with more than 73 million views on YouTube.

Cannes lions to the campaign