Bridgestone believes its decision to create such a high profile presence at this year’s CV Show will result in a significant return on investment, with a number of new business opportunities presenting themselves at the NEC.
The world’s largest tyre manufacturer said the annual event reaped a number of quantifiable rewards with so many new relationships forged, while pen was put to paper on a significant fleet extension with Axis Fleet Management Ltd.
Visitor numbers to the eye-catching stand were up on 2014 figures, owing to a number of new themes including the Bridgestone Partner network, which promises greater support to dealers and increased reductions in fleet operating costs.
The show was the venue for the European launch of Bridgestone Partner, which will consist of over 350 truck tyre specialists across the UK and Ireland who embrace Bridgestone’s Total Tyre Care approach.
It has been tailored to meet the needs of every commercial fleet operator and is quite unlike anything else on the market.
Meanwhile, Bridgestone and CAM International shared details of a new digital tablet based work management system, designed to reduce back-office issues, save time, improve data and more critically, provide a complete breakdown of the life of each and every tyre fitted.
All of this was underpinned by Bridgestone’s Total Tyre Care package, where businesses were told about a variety of ways to keep tight control over tyre-related costs.
Bridgestone’s commercial sales director Greg Ward said: “The CV Show always represents a huge opportunity for us, which is why we put so much work into making it a success.
“A great deal of hard work has gone into maximising the success of the show, going back many months, and I’d like to thank anyone for their hard work. There was a great sense of teamwork on the stand across Bridgestone UK and Ireland as well as office and field-based personnel. We’ve signed a hugely significant fleet deal during the show, have reacquainted with some close existing contacts and forged some new ones too. With all this in mind, we are delighted with our presence at the CV Show and are excited about the future.”
