Wolverhampton-based logistics network Pallet-Track has pledged to raise money for one of the UK’s vital emergency services, Midlands Air Ambulance Charity. Operating in the region of Pallet-Track’s 267,000 sq. ft hub in Millfields Road, the pallet network hopes their fundraising can make a real difference to the local community and surrounding counties.

The charity was chosen after a company-wide vote, which saw the 180-strong team voting in favour of dedicating all their fundraising activities taking place throughout 2023 to the vital work of the charity. Operating across six Midlands counties, the charity is responsible for funding and operating three air ambulances and three critical care cars across the largest air ambulance operating region in the UK.

“We’re excited to be partnering with Pallet-Track this year as its chosen charity. Funding our vital service is always a challenge, especially during the rising cost of living we are all experiencing. Each air ambulance mission costs £2,950, with critical care car missions costing £288 and training for our team costing an average of £19,000 per year per person. Pallet-Track’s donation will provide much-needed funds to help us continue delivering the care this region so critically needs,” said Jon Cottrell, senior partnership executive at Midlands Air Ambulance Charity.

“No one ever plans to need our help, with our most common callouts involving cardiac arrests, strokes, road traffic collisions and trauma calls. It is paramount that we can attend these emergency callouts within ten minutes with the best equipment, which can only be made possible through donations.”

Midlands Air Ambulance Charity has had a strong presence in the area since launching in 1991, responding to more than 70,000 missions averaging 4,500 per year. This vital service provides hospital-level care directly to the scene of an incident, giving patients the best possible chance of survival and recovery. 

This isn’t the first time Pallet-Track have chosen to support a charity close to home, with the previous two years seeing the business partner with St Basils, a Birmingham-based charity working to prevent young people becoming homeless, and Believe to Achieve, a Wolverhampton-based business who support vulnerable children and their families.

Pallet-Track raised over £16,000 for its dedicated charity, Believe to Achieve, in 2022 and is aiming to match this for Midlands Air Ambulance Charity this year.

“Midlands Air Ambulance Charity provides our community and the surrounding counties with irreplaceable care and treatment. Since learning that the charity receives no Government funding for its daily operations, I am proud that the team here at Pallet-Track voted to have them as our dedicated charity for 2023,” added Caroline Green, chief executive of Pallet-Track.

“Throughout our years of raising money for charity here at Pallet-Track, we have developed a culture where volunteering to take part in fundraising activities is second nature. Whether spending a winter’s night sleeping rough, cycling in non-stop torrential rain for 127 miles or dressing in their finery for a gala, our team never shy away from a challenge. With the vital work that Midlands Air Ambulance Charity does, I have no doubt they will be just as dedicated this year,” she concluded.