Bringing over 60+ years combined experience in the tyre industry, the new Business Development Managers are ready to support Prometeon’s customers and its UK growth plans
Prometeon Tyre Group, a leader company in the development, production and marketing of tyres for the commercial, agricultural and OTR sectors, has announced the appointment of three new Business Development Managers (BDMs) to strengthen the company’s presence across the UK.
This strategic move underscores Prometeon’s commitment to growth, enhancing support for customers, and building further partnerships.
The new appointments are:
- Luke Morris – BDM for the West Midlands
- Matthew Warren – BDM for the Southeast
- Allan Dick – BDM for the North of England and Scotland
Luke Morris brings extensive automotive industry experience, including time in after-sales at dealership level and as a business development manager in the tyre sector. His appointment will help Prometeon expand its presence across the West Midlands.
Matthew Warren joins with 29 years of tyre industry experience, including roles at some of the UK’s major tyre suppliers. His expertise in truck tyres will be invaluable in developing Prometeon’s business in the Southeast.
Allan Dick’s appointment marks Prometeon’s first dedicated presence in Scotland. With over 30 years’ experience in the tyre industry, including in South Africa, together with a range of commercial roles, Allan will focus on expanding Prometeon’s market share in Scotland and the North of England. Alongside general haulage, he will be targeting sectors such as forestry and bus and coach operators.
Steve Tift, Commercial Director of Prometeon Tyre Group UK, commented: “These strategic appointments underline Prometeon’s commitment to growth and strengthening our partnerships with customers across the UK. Each of our new BDMs brings a wealth of expertise in the tyre industry that will support our plans to further expand our market presence based on our premium tyre products and solutions.”
The new BDMs expressed their enthusiasm about joining Prometeon at this exciting time of growth and product rebranding, as Prometeon starts to put its own brand as a signature on its acclaimed premium tyre line, the 02 Series, which boasts advanced technology and superior performance.
BDM for the West Midlands, Luke Morris commented: “Prometeon is a major manufacturer and a leader in tyre technology with a great distribution infrastructure. How they have grown their market share over the past several years has been impressive. I’m looking forward to being on the journey with Prometeon and to bringing the benefits of the company’s innovative products and solutions to many more customers across the West Midlands.”
BDM for the Southeast Matthew Warren added: “I’m excited to be able to show the benefits of the new Prometeon-branded tyres to customers and to demonstrate the competitiveness of our product and service offer. Prometeon has ambitious plans for the future, and with the expertise we have in our sales and technical teams, we’re primed to grow.”
Commenting on his appointment, BDM for Scotland Allan Dick said: “It’s great to be joining the Prometeon team at this exciting time. I’m particularly looking forward to working with customers across the region and building long-term partnerships with them. Being based in Scotland, and originally from Scotland, I am looking forward to getting out to meet and talk with customers and to understand how Prometeon can best support their needs.”
The new appointments come as Prometeon continues to invest in product and service innovation and to build its business presence in new markets and sectors, leveraging its long-established tyre heritage.
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