B&B Attachments Ltd, the materials handling equipment distributor, has appointed a new Business Development Manager. John O’Boyle has been appointed to the position because of his extensive experience in the attachment industry.

After working in the industry for 22 years, John will be using his well-developed industry knowledge and expertise in order to help B&B improve their presence and reputation as the UK’s leading independent supplier of attachments for forklift trucks. Earlier in his career, John O’Boyle has worked as Service Manager and Technical manager within the attachment industry, which has helped him develop his his product and application knowledge.

In his new position as Business Development Manager for B&B Attachments, John will be based in Lancashire. His responsibilities will include the UK business development activities of the company. These development activities will consists of boosting new business across B&B’s Sales, Hire and Service departments. John will also be in charge of securing targeted sales through the development of relationships and the use of industry networks. This approach should allow the company to expand their customer base in existing markets as well as branching into new markets.

John O’Boyle is a vital new appointment to the company as they look to expand. John is expected to become a key member of the B&B Management team, and was essential in order to execute the attachment distributor’s growth plans. John’s extensive commercial and technical expertise as well as his personality and business network will be an asset to B&B Attachments going forward.

Speaking about his new role as Business Development Manager, John has expressed his enthusiasm to make the most of his industry knowledge in order to expand B&B’s customer relations and improve the performance of all company. His experience and knowledge will no doubt make him successful in his new role at B&B Attachments.