Fluent Commerce has announced the appointment of Wendy Zveglic as its new VP of Engineering. Wendy brings with her extensive experience from her previous role at Salesforce where she was Senior Manager, Solutions Engineering responsible for delivering the company’s Marketing Technology solutions for various sectors. As VP of Engineering at Fluent Commerce, Wendy will be leading the product development team and responsible for shaping the future of Fluent Commerce’s core platform.

Wendy will manage a team of engineers, technology specialists, and product development professionals across global locations. Fluent Commerce works with international and local brands such as L’Oréal, LVMH, and JD Sports. Wendy has vast experience working in various leadership roles at brands such as St.George’s Bank, BT, and Westpac.

“Fluent Commerce is a company I’ve admired over the years and I’m thrilled to join them at this exciting time. Born in Australia, but a truly global company, they’re challenging much larger, legacy players in the Order Management field and winning. The cloud native technology they have developed is truly game changing for retailers. You only have to look at the global retailers, from Prada to Primark, who have adopted Fluent Order Management in the past 12 months to see that they have something very special and I’m excited to be part of that,” said Wendy of her appointment.

Before her Senior Manager role, Wendy was Lead Solutions Engineer at Salesforce, where she showcased the company’s cloud platform and became a trusted advisor to many Financial Services customers. Prior to Salesforce, Wendy spent six years in various leadership roles at St.George’s Bank, Westpac and Westpac’s Wealth Management brand, BT. She will also share her extensive experience working across NAB in various roles for 11 years.

“We are delighted to have Wendy leading the global engineering team at Fluent Commerce as our new VP of Engineering. Her experience with enterprise customers and leading teams at Salesforce is going to be invaluable as we continue to develop innovation solutions that help global retailers scale and respond to the changing environment around them,” commented Rob Crowley, CTO at Fluent Commerce.

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