Custom Denning Strengthens UK Commercial Leadership with Appointment of Jamie MacIntosh as Business Development Manager : Experienced industry veteran joins Custom Denning as company accelerates UK market expansion and prepares for Element 2.2 launch at EuroBus Expo 2026
Custom Denning has strengthened its UK commercial team with the appointment of Jamie MacIntosh as Business Development Manager. The appointment comes as Custom Denning continues to establish itself in the UK market and prepare for the launch of its latest-generation Element 2.2 electric bus at EuroBus Expo 2026 in Birmingham.
Jamie brings almost 20 years of experience in the bus and coach industry, with an extensive background in sales and business development across the UK sector. He will play a key role in growing Custom Denning’s UK customer base, engaging with operators and transport authorities, and supporting the company’s expansion into the market. His appointment reflects Custom Denning’s commitment to building a genuine, sustainable presence in the UK — backed by a commercial team that understands operator requirements and is responsive to their needs.
Putting Customer Uptime at the Centre of Everything
For Custom Denning, the UK strategy is built around a simple principle: customer first, and ensuring vehicle uptime. An operator does not buy a bus to have it sitting in a depot. They buy it to earn revenue. That makes uptime the number one priority — and it shapes everything Custom Denning does, from vehicle design and manufacturing to after-sales support and commercial engagement.
Antony Goozee, CEO Europe at Custom Denning, said:
“Jamie brings exactly the experience and customer focus we need as we grow in the UK. Our philosophy is simple — we work for our customers, we act quickly, and we take responsibility. Urgency in everything that we do is paramount to both our success, and our operators’ success. The focus is firmly on the customer, vehicle uptime, and getting things done — not bureaucracy. Our ambition is to bring that mentality to the UK market — delivering great buses, backed by a manufacturer that responds when our customers need us.”
Commenting on his appointment, Jamie MacIntosh said:
“I’m delighted to be joining Custom Denning at such an exciting time in the UK market. After 19 years in the industry, I understand that operators need more than just a reliable vehicle — they need a manufacturer that is responsive, accessible, and genuinely committed to keeping
their fleet on the road. That sense of urgency really stood out to me when I learned about Custom Denning’s approach. The focus is firmly on the customer, vehicle uptime, and getting things done. I’m looking forward to taking that approach into the UK market and building strong, long-term relationships with operators.”
About the Element 2.2 Electric Bus
Custom Denning’s Element range is purpose-built for the demands of public transport operation. The Element 2.2 represents the latest evolution of this platform, delivering outstanding energy efficiency, passenger capacity, and whole-life cost performance. The vehicle is designed to meet UK homologation standards and comply with accessibility requirements central to UK public transport procurement. The Element will be launched to the UK market at EuroBus Expo 2026 in Birmingham, where operators and procurement bodies will have the opportunity to experience the vehicle firsthand.
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