The Co-op and Cycle Alert have teamed up to reinforce road safety to staff and students at York St John University Campus. This information drive was delivered to the university site by a HGV Lorry.

The brand new, state of the art lorry is a delivery vehicle for the Co-op and is one of 2500 vehicles and trailers that have been fitted with new safety features. These new gadgets include reversing cameras and blind spot cameras, improved indicators and new signage all aimed at improving road safety. Cycle Alert are also promoting their device which informs HGV Drivers when a cyclist is near. The ground-breaking technology could, with increased use, make it safer for cyclists of today’s heavy traffic roads.

Cycle alert is trying to encourage more of us to cycle by creating technology that could reduce the risk of an accident by making all road users more aware of each other whilst minimizing the distraction to the driver. Over 50 of the companies’ Cycle Alert tags were handed out to cyclists in an attempt to encourage participation in the scheme. The tags work with the Cycle Alert devices in cars and other vehicles to inform the driver with a short alert of the presence of a cyclist. These devices are an extra measure to prevent accidents by reducing vehicle blind spots.

The event in cycle safety was coordinated by YSJActive, York St John’s sports and recreation division in order to raise awareness of the dangers of cycling; a very common and popular mode of transport, especially among students in the City.

Other organization involved in the event includes North Yorkshire Police, who provided services marking bikes of staff and students as in an attempt to protect against theft. The British Heart Foundation also supported the even by providing information for the event on healthy lifestyle choices and CPR.