Coventry-based time-critical delivery specialist C4 Logistics is recruiting additional UK and European staff in response to new business wins secured off the back of the successful deployment of new customer-friendly IT solutions.

The organisation, which has offices across Europe – including France, Germany and Romania  and counts Formula 1 racing teams among its clients, is looking to fill a number of implementation roles in all of its territories, a move that will increase its workforce by 15 per cent.  The roles will be created in IT, operations and business development.

The deployment of a brand new smart phone track and trace technology and customer portal where they can follow the progress of their consignments – even when it is crossing the ocean in the hold of an aircraft – has resulted in C4 Logistics securing greater volumes of European business.

In addition, the crisis in Calais has created additional demand for air charter work as automotive clients look for travel route alternatives to meet production demands, another factor that has generated new business demand for a company that prides itself on 100 per cent deliver or a money back guarantee.

Sebastien Barth, managing director, said: “This is an exciting time for C4 Logistics. As we approach 15 years of business, we are certainly going from strength to strength across Europe, and having a unique track and trace and customer portal provides the people we work for the peace of mind that we can and will deliver.

“Consequently, we have found ourselves in the position where we needed to recruit more staff in order to meet demands from current and new clients which has put us a very strong position for the future.”