Asset Alliance Group has appointed a new Marketing Director that is believed to help steer the company’s portfolio of businesses. Grant Law brings with him 30 years of experience, having previously worked in senior marketing positions across a range of industries including brewing, electronics, food manufacturing, healthcare, IT, leisure, and utilities.

Law has joined Asset Alliance Group full time now, following a recent and extended consultative role at the company in 2017 that saw it achieve exceptional growth and scoop two prestigious accolades at the Commercial Motor Awards.

“Asset Alliance Group is a relatively young business that has quickly demonstrated its ability to be a leader in the industry. It is therefore an exciting time to be joining the Group and be part of this industry. We are fortunate to have already attracted some of the leading names in transport fleet operations and established a strong record of success because of the team here at AAG. I am delighted that there is already a clear customer-focused ethos that runs through the core of the company,” said Grant.

Law’s role as a Marketing Director involves building the brand and the client base and reinforcing the company’s reputation for great service, as well as offering clear guidance on how to maximise the potential and be the best that it can be.

“I’ve been fortunate to have worked in a real cross-section of businesses, both UK consumer and business marketing, as well as export marketing, and I am looking forward to really harnessing that experience to the benefit of the Group as we look to move to the next stage of our development,” added Law.

Grant Law has degrees in Marketing and German and is a long-standing Fellow of both the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing.