Express delivery company TNT has launched a football themed pan-European marketing campaign designed to improve customer loyalty and attract new customers. Starting this week, the ‘Keep Scoring with TNT’ campaign, designed by Etcetera/Red Urban, will run across 32 European countries, the United States and Canada.

A highlight of the campaign is an online football game, allowing customers to shoot penalties on a virtual football table. Companies will be able to compete with one another in Europe and beyond later this autumn. The best scorers may be able to win prizes, such as tickets to European top matches, as well as football tables. The online game can be played at score.tnt.com

Some customers may also be able to save 20% on shipments imported from or exported to Belgium, France, Germany, Hungary, Italy, Poland, the Netherlands, Spain, Sweden and the United Kingdom.

Raoul Sreenivasan, Managing Director of Marketing, TNT, International Europe: ‘More and more customers are choosing to do business with TNT online and we want to make it even easier. Online engagement is central to our marketing campaign. The game goes to show it can be fun to work with us, in the true spirit of The People Network.’

Next to the game, the campaign includes direct marketing (DM), e-DM, give-aways, personalised videos, driver leaflets, weekly game updates and a social media activation.

TNT’s latest marketing campaign is part of a wider effort to deliver customers, and particularly small and medium-sized enterprises (SMEs), a quicker, easier online experience. The company is rolling out a new online booking tool, which provides instant price estimates and transit times for TNT’s express delivery options. This tool allows customers to compare and choose the right service for their individual needs. It also integrates Google technology to find and display collection and delivery addresses.