Social Chain owned gaming brand GameByte has signed a deal with Order Fulfilment Provider 3PL as it looks to further expand its e-commerce capabilities. GameByte is a community of 6.5 million gamers and aims to capitalise on the boom in online gaming with an e-comm website that features over 1,000 products including merchandise, gaming accessories, hardware, next-gen consoles and games.

Gamers can buy directly from the store or purchase through social by clicking on one of GameByte’s videos via Instagram, Facebook and TikTok, which average more than 25 million views every month.

“The addition of GameByte to the existing portfolio of Social Chain brands presently handled by 3PL is an exciting development,” said John Scully, Business Development Manager at 3PL. “We are looking forward tremendously to fulfilling both these and other new brands as time goes by.”

3PL will provide e-commerce order fulfilment, distribution and a range of re-work services through its newly formed pre-retail division for all UK orders.

Founded in 2014, Social Chain employs over 750 people across five offices worldwide and has built a portfolio of strategic acquisitions of digital first direct-to-consumer brands including 3Bears, Urbanara and viralProtect.

“We are once again very excited to onboard our products with 3PL as we continue to scale our portfolio of brands across the UK. John and the team at 3PL are always responsive and quick to handle our ever-changing needs. We look forward to onboarding more brands with 3PL in the near future,” added Anna Graham, Ecommerce Director at Social Chain.