WAIglobal presented a collection of new products as well as unique company promotions at the Automechanika Birmingham 2017. The company have been focusing on increasing customer engagement after the exhibition trade show, and were using current popular products in order to do this. At the Automechanika Birmingham 2017, WAIglobal were handing out fidget spinners that had been designed especially for the company.

The trade show appeared to be a success for the leading parts manufacturer for the Aftermarket. As there were a number of both current and potentially new customers, to showcase their newest products to. The specialist rotating electrics manufacturers used the exhibition opportunity to show the benefits of their new branded products as well as their remanufactured offerings. WAIglobal’s exhibition stand was also delivering the high standard of customer service that the brand is well known for, and those who spent more than £50 were given one of the branded fidget spinners.

Automechanika Birmingham always offers a great opportunity for WAIglobal show customers and visitors to the trade show their products and services as well as advertise their brand in order to increase their customer database. This year was no exception and the inclusion of the innovatively designed fidget spinners with the branding on to further improve brand recognition and advertising was seen as a fun and different way of appealing for customers. The fidget spinners are also the perfect gadget to hand out to visitors to the trade show because of the company’s specialism in rotating electrical products.

The Automechanika Birmingham, the leading exhibition opportunity for companies operating in the automotive aftermarket and supply chain in the UK, is already set to return next June, and with a range of big name companies including WAIglobal exhibiting this year, no doubt similar big names across a range of different automotive sectors will be exhibiting next year.