Motors.co.uk has been shortlisted for a DADI Award 2017. The website is hosted by the marketing bible, The Drum and has been shortlisted for the DADI Awards this year. These prestigious awards seek to showcase and celebrate the excellent work carried out during digital campaigning carried out by agencies and brands around the world.

Motors.co.uk has been named on this year’s award shortlist as part of the automotive website, app or campaign category. The company has managed to draw attention to itself through the work that has been carried out with SEO agency Caliber. Motors.co.uk has been shortlisted against companies such as Jaguar, Land Rover, Bentley Motors and SEAT. The website has been working with Caliber last year in order to improve their online visibility with a mixture of technical consultancy, content strategy and digital PR.

The collaborative approach that has been taken by Motors.co.uk and Caliber has included using popular search terms while building new websites. This action has led to a significant and rapid increase in the visibility of the car search website. The platform has seen a 36% increase in organic traffic between January and July this year. Motors.co.uk also saw an increase of 43% in vehicle views on its website in comparison to the same period in 2016.

The DADIs are a well-known Awards ceremony in the marketing industry, and is a calendar staple for workers in this industry. It is great news that the company has managed to be shortlisted for the accolade in such a competitive category. The company has experienced an excellent online performance this year which has been incredibly beneficial for the company, who has now become a key challenger in this market. This shortlist announcement follows the nomination the both Motors.co.uk and Caliber for the Best Search Campaign category at the UK Agency Awards.