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Making Mobility Safer for Everyone with The Floow

Making Mobility Safer for Everyone with The Floow

With the world of mobility ever changing, The Floow was created to aid changes with award winning solutions that can addresses costs, inefficiencies and dangers that road users face.

The Floow aims to make mobility safer for everyone. By combining both data and social science with the latest in technology, mobility can become not only safer, but smarter.

The latest for Floow comes with the news that in the next two years, Insurance bosses are predicting a rise in premiums due to high driver distraction rates. This prediction comes from a study of over 2,000 adults revealing just how dangerous driving in the UK can be.

43% of European Insurance bosses predicted insurance premiums would soar between 10-20% across a two year period.

The startling results showcased more than 3 out of 4 drivers (76%) openly admitting to distracting behaviour occurring when they’re behind the wheel.

New research has revealed that drivers with children of secondary or primary school age are more than twice as likely to be causing distraction to their driving by using a mobile device at the wheel. This was a result of 28% as opposed to 12% of drivers without children.

Distracting habits are dangerous. Not only for the driver themselves, but for passengers and other drivers on the road. 10% of drivers admitted to checking text messages while driving and 5% admitted to making/accepting phone calls. Changing music, moments of vanity and eating were all also factors that cause distraction and 7% admitted to lighting up a cigarette when they should be focused on the road.

With a miniscule amount of drivers using traditional maps, the new generation of drivers appear to be constantly fiddling with navigation devices for route planning.

A shocking 3% of drivers even admitted to do their online shopping when driving. Millennials seem to get most of the blame for problems in modern society, but research shows the older millennial age group (25-34) are actually the most distracted when driving. This is also the age group most likely to snack behind the wheel (46%) and check their social media profiles (23%).

A massive 81% of people driving in the East Midlands admitted to distraction behind the wheel, with 79% of Londoners admitting and 75% of Wales. Yorkshire drivers stand at 74% while drivers of the North East come in at the lowest with 65%.

Having a smart device turned on while driving can have its benefits, but not if it’s being used for the wrong reasons. The handset can monitor driver behaviour which can accurately give scores to a driver and offer suggestions for improvements. Taking into account style, distraction, fatigue and time, drivers can learn how to become safer.

Floow is trying to use innovative telematic solutions to keep people safe, but drivers need to resist the temptation of a text, avoid the need to apply lippy, and stick to a song list, in order to keep traveling by car a lot safer for everyone.

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