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IAAF Welcomes TVS EAG

IAAF Welcomes TVS EAG

Automotive group TVS EAG (Excel) has joined the Independent Automotive Aftermarket Federation (IAAF), which will offer the group the chance to access a range of IAAF benefits such as alternative dispute resolution cover, lifestyle protection plans, fleet management solutions, merchandise and promotional workwear, the latest industry information and networking opportunities.

“We are delighted to welcome TVS EAG to our ever-growing network. We’re positive that they will be a valuable addition to the membership and we shall continue to monitor their progress in the industry,” said Wendy Williamson, IAAF Chief Executive.

TVS EAG, part of the TVS Motor Group Ltd, supplies quality steering and suspension parts throughout the UK and Ireland. EAG started out in 2003 as Excel Components offering its affordable brand of Steering and Suspension to the UK aftermarket. Ownership of the company changed in 2015, creating a partnership of over 55 years’ experience within the industry and enabling the business to develop further. This was shortly followed by an extensive facelift to include a warehouse move, a new name and new branding, when Excel Components became Excel Automotive Group Ltd (EAG).

The profile of the business was further raised when EAG was given the opportunity to introduce two leading proprietary brands. It now supplies Monroe shock absorbers, coil springs, boot struts and tailgate dampers, along with Brembo brake pads, discs, shoes and drums. Since September 2017 to February 2018, its range has grown from 2,500 to 3,000 parts, with further range extensions planned throughout 2018. Recently, EAG became part of TVS Group, now enjoying the benefits of a large organisation.

“Joining the IAAF will enable us to keep up to speed with industry relevant news and issues, as well as cast our net wider thanks to the networking opportunities it offers. We look forward to being part of the organisation and working alongside our fellow members as we help to steer our customers through the challenges ahead,” said TVS EAG managing director, Martin Butterworth.

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