ECCO Safety Group (ESG) EMEA, the leading manufacturer in commercial vehicle warning and safety products, has become the newest member of the Independent Automotive Aftermarket Federation (IAAF). As a member, ESG EMEA will benefit from a range of IAAF services, including merchandise and promotional workwear, lifestyle protection plans, alternative dispute resolution cover, fleet management solutions, all the latest industry information and networking opportunities.

“ECCO Safety Group supplies a large sector of the Aftermarket and becoming a member of the IAAF enables us to play an active part in the industry,” said Marium Ali, Director of Marketing and Product Management EMEA. “As three merged businesses (formerly Vision Alert, Britax and Premier Hazard) our aims include strengthening ECCO Safety Group as the Corporate brand for the business as well as our specialist expertise. We want our customers to recognise our new brand Strategy is that ECCO is our Safety Solutions brand and Code 3 is the Emergency systems brand.”

As well as the advantages mentioned above, the manufacturer will also have access to the many IAAF networking meetings and it will be able to build relations within the automotive aftermarket to complement their industry insights and privileges.

“We are delighted to welcome such a globally-recognised brand as ECCO Safety Group on board to our network, which is growing month by month. We’re positive that they will be a great addition to the membership and we will do all we can to help educate customers about upcoming industry information,” said Wendy Williamson, IAAF Chief Executive.

ESG EMEA is a world-class supplier of light-bars, safety lighting, sirens, mirrors, back-up alarms and in-vehicle CCTV equipment to global vehicle builders in Construction, Commercial Vehicle, Emergency Services and Agricultural sectors. Its equipment can be found on all types of Specialist Construction Machines, Vans, Trucks Tractors and the Emergency Services.