Bridgestone is celebrating its best month for truck and bus radial original equipment tyre (TBR) sales for seven years, in a huge success story for the brand.
Thousands of OE tyres sold in the UK bore the famous ‘B’ mark during June due to increasing requests from fleets for the premium product, coupled with a fast, efficient response to demand.
The results underline an impressive first half for Bridgestone’s commercial team, which has already returned a number of notable results and achievements, including a series of new fleet wins and contract extensions.
OE sales have increased dramatically for the company over the past three years, culminating in the biggest spike to date in June.
Bridgestone now boasts an impressive original equipment customer portfolio, including Dennison Trailers, Fruehauf, Gray & Adams, Cartwright Trailers and Dennis Eagle vehicles.
Bridgestone’s national fleet sales manager Chris Buchanan said that a combination of premium product and efficient service played critical roles in the sales success for June.
He said: “It has been a three year process to get to this point, where relationships have been forged and where we’ve really explained the benefits of our premium products.
“Price is always an issue, but fleets really appreciate the longevity of our tyres, not to mention the technology that goes into each and every one of our tyres.
“However, I feel that our efficient response to any fleet request really does separate us from our competitors and our bespoke, tailored team can turn around any order in seven days or under.
“With up to 190 different tyre and wheel combinations, this really does play a huge part in our overall OE proposition to fleets.”
To further supplement this news, Bridgestone has revealed some significant commercial fleet wins in 2015, including Axis and Arla contract wins, as well as a significant deal with First Bus group.
In addition, a series of impressive fleet announcements will be made shortly, to further underline Bridgestone’s ever growing share in the commercial tyre market.
