Amazon have unveiled their first ever branded cargo airplane at the 2016 Seafair Air Show in Seattle. The Boeing 767-300, which will be operated by Amazon’s air cargo providers Atlas Air, is the first of 40 similar cargo aircraft leased by Amazon. It has been named Amazon One.

“Creating an air transport network is expanding our capacity to ensure great delivery speeds for our Prime members for years to come,” said Dave Clark, Amazon’s senior vice president of worldwide operations. “I cannot imagine a better way to celebrate the inaugural flight than in our hometown at Seafair alongside Amazon employees and Seattle residents.”

The plane made a secret night flight from New York to Seattle the night before, ready for its official unveiling.

Amazon One has been painted with a ‘Prime Air’ livery, and eagle-eyed enthusiasts have noted that the plane’s new tail number, which is N1997A, includes a prime number. Prime Air will also be the sub-brand of Amazon which runs the drone deliveries, currently being trialled in the UK.

Ten other planes are already flying for Amazon, having been leased from the Air Transport Services Group (ASTG), and will join Amazon One in being painted in the Amazon Livery alongside the other 29 new aircraft, which will be rolled out over the next 2 years.

The aircraft mark the latest of Amazon’s efforts to take control of their own logistics, rather than relying on partners such as UPS and FedEx. Some hope that their stake in the industry will also pressure the big firms to keep prices low for Amazon, lest they should make their fleet even larger and give shippers less business.

Last year, they also rolled out a fleet of trucks, to move products between their warehouses.