The Generation Logistics campaign, which aims to improve recruitment and retention in the logistics workforce, has won another year of government funding. The £300,000 of DfT funding – down 13% from last year’s £345,000 award – will be used to focus largely on raising the profile of logistics in schools and colleges, by supporting educators with resources and material.
As in year one, the DfT’s investment will be supplemented by industry sponsorship from logistics companies and trade associations. The first year of the campaign focused on building a more diverse and stable workforce across the logistics sector through raising awareness and improving perceptions of the industry.
Transport Secretary Mark Harper said: “The first year of government funding has had a positive impact, showcasing the diversity of career opportunities in this vital sector. That is why we are pleased to announce additional year two funding to further build resilience into the sector.
“We continue to work closely with industry leaders, like CILT (UK) and Logistics UK, to fully understand the needs of the industry and this is yet another step we are taking to grow the economy and support industry across the UK”.
To date, the campaign has seen just under 2.9 million engagements with social media posts and 521,000 visits to their innovative online hub. An Ambassadors Network has also been established, with now over 280 logistics professionals working to inform and inspire new talent through events and engagements.
The campaign is part of the government’s Future of Freight plan, which sets out a strategy for the government and industry to work more closely together to deliver a world-class, seamless flow of freight across the UK’s roads, railways, seas, skies and canals.
Phil Roe, Generation Logistics executive sponsor, added: “At what is a critical time for the sector, the DfT’s funding investment lays the foundations for the campaign to push Generation Logistics into its second year. This government support, alongside industry backing, will provide the platform for the industry to raise awareness of the diverse and fulfilling roles within the sector and identify the next generation of logistics professionals.”
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