Prometeon showcases integrated fleet offer and ZF SCALAR collaboration at IAA Transportation 2026
- The tyre manufacturer’s SuperFleet programme brings together tyres, services, fleet support and digital solutions, while its strategic partnership with ZF SCALAR supports the company’s increasingly connected approach to fleet management.
- Two-time Dakar winner and Prometeon brand ambassador Martin Macík Jr. also appeared on the company’s stand at the show.
Prometeon Tyre Group, a global manufacturer of tyres for the commercial, agricultural and OTR sectors, showcased its latest products, services and digital solutions for commercial vehicle fleets at IAA Transportation 2026, held in Hanover from 14 to 20 September.
At its stand in Hall 11, Prometeon presented SuperFleet, its integrated programme for fleets, that brings together premium tyres, services, a support network and digital solutions to help transport operators improve operational efficiency, reduce total cost of ownership (TCO) and support sustainability goals.
A key focus at the show was Prometeon’s collaboration with ZF SCALAR, the digital fleet orchestration platform from global automotive technology supplier ZF Group. Designed for commercial vehicle fleets, SCALAR connects trucks, trailers, teams and processes in real time, helping operators simplify fleet management while supporting faster planning, smoother execution and safer transport. It also provides greater visibility of fleet operations, a live overview of vehicle health and data-driven insights to help operators take the right action at the right time.
The joint presence of Prometeon and ZF SCALAR demonstrated the effectiveness of Prometeon’s digital solutions and its ability to build an open ecosystem that brings together complementary technologies and expertise to deliver greater value for customers.
The collaboration with ZF SCALAR also reflects Prometeon’s vision for an open and interoperable model, in which leading solutions available on the market can work together to meet the increasingly complex needs of fleet operators.
Gökce Şenocak, CEO Greater Europe Region at Prometeon Tyre Group, stated: “IAA Transportation is the ideal venue to demonstrate that Prometeon is not only a tyre manufacturer, but also a global partner for fleets. With SuperFleet, we offer a comprehensive ecosystem that integrates products, services, expertise and digital solutions to support customers in improving operational efficiency and reducing their total cost of ownership. The collaboration with a technology partner like ZF confirms the value of our approach: we believe in collaboration between complementary skill sets to develop increasingly comprehensive solutions and create additional value for our customers”.
Benoit Dessart, Head of Business Line Digital Solutions of ZF Aftermarket, commented: “Today’s fleets need open, intelligent and connected solutions. The collaboration with Prometeon stems from a shared commitment to support operators in making increasingly data-driven decisions, integrating complementary expertise to enhance efficiency, sustainability and operational continuity. We are delighted to be present together at IAA Transportation to showcase the value of this approach”.
In addition to the SuperFleet package, visitors were able to discover the Prometeon Serie 02 range, developed to meet the needs of a variety of transport applications, from regional and long-haul operations to the coach sector.
Special guest at the stand was Martin Macík Jr., a two-time Dakar winner, driver for the MM Technology Factory Team and Prometeon brand ambassador. A key figure in some of the world’s most demanding rally-raid competitions, Macík races on Prometeon tyres in extreme conditions and actively contributes to their development by sharing his racing experience and feedback, supporting the company’s ongoing innovation process.
Through meetings with Prometeon experts and dedicated demonstrations, visitors were able to explore how high-performance tyres, specialised services, digital technologies and a qualified service network can work together to help fleets tackle operational challenges more efficiently.
At IAA Transportation 2026, Prometeon demonstrated how SuperFleet is evolving into an increasingly open and connected ecosystem, focused on generating value for fleets and transport operators.
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