Today, Outdo can share it has successfully retained the contract for the exclusive advertising rights across the Nottingham Express Transit (NET) tram network, continuing its established relationship with Nottingham Trams Limited.
The contract award will see Outdo continue to manage and commercially develop advertising opportunities across the NET estate, building on its existing work and the ongoing success of its high-impact tram wrap advertising.
Nottingham Express Transit is a key part of Nottingham’s public transport network, connecting residential communities with major commercial, retail, education and leisure destinations across the city. The network provides advertisers with the opportunity to reach commuters, residents, shoppers, students and visitors throughout their journeys.
Having retained the exclusive advertising rights, Outdo plans to further develop the NET advertising estate with a diverse range of opportunities for local and regional businesses, alongside national advertisers and agencies. These plans include the development and introduction of digital and traditional advertising sites, lamp post banners and high-impact bridge advertising, providing businesses with new ways to build their visibility and engage with audiences across Nottingham.
Rachel Davies, Managing Director, OUTDO TRANSPORT
“We are delighted to have retained the advertising rights for Nottingham Express Transit and to continue our successful relationship with Nottingham Trams Limited. Building on more than 20 years’ experience in tram advertising and our ongoing success in the region, we see significant potential to further develop the advertising estate, creating more opportunities for businesses to reach audiences across the city.
We welcome opportunities to work in partnership with tram service operators across the UK, applying our specialist expertise to enhance and develop their advertising programmes, improve the value of their advertising estates and generate increased and sustainable commercial revenues.”
Sarah Turner, managing director at Nottingham Express Transit, said: “Our partnership with Outdo over the past 23 years has grown from strength to strength, and we’re delighted to continue our already strong and successful relationship. We’re pleased to continue developing NET’s advertising programme and maximising the network’s potential to deliver engaging and impactful opportunities for brands and businesses.”
Transport & Logistics Magazine – Driving The Industry Forward
