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Custom Denning Accelerates UK Market Expansion

Custom Denning Accelerates UK Market Expansion

Custom Denning Accelerates UK Market Expansion: Antony Goozee named CEO Europe as the Australian electric bus pioneer strengthens its commitment to the UK’s zero-emission transport transition 

Custom Denning, the iconic Australian bus manufacturer with a heritage stretching back to  1955, today announced a significant expansion of its European operations and the  appointment of Antony Goozee as Chief Executive Officer, Europe, effective 1 July 2026. The  appointment marks a pivotal milestone in Custom Denning’s strategic push to establish the  company’s Element electric bus range as a leading choice for UK and European operators  navigating the transition to zero-emission fleets. 

The Department for Transport’s 10-Year Zero Emission Bus Order Pipeline, published in  March 2026, projects demand for up to 21,500 new zero emission buses across the UK  between 2026 and 2035 — providing manufacturers, operators and investors with clear, long term visibility of the scale of fleet transformation ahead. Custom Denning is positioning itself  to meet this demand with high-quality, competitively priced electric buses — with low-floor  Element models available to UK operators today — backed by credible after sales and  technical support. The Element range brings proven zero-emission technology to a market  where reliability, whole-life cost and passenger capacity are paramount. 

“The UK electric bus market is at an inflection point, and Custom Denning is  ready to play a major role in shaping it. Antony brings exactly the depth of sector  knowledge, operator relationships, and commercial acumen that this expansion  demands. Whilst I have lived in Australia for the past 12 years, I am very proud  to be British, and I take enormous satisfaction from seeing buses I helped design  running on the streets of England. My ambition is to grow the UK business to a  sustainable level and, in time, open a new manufacturing plant here in the UK.  We are committed to the UK for the long term.” 

— Scott Dunn, Managing Director, Custom Denning 

A Strategic Appointment for a Critical Market 

Antony Goozee brings 30 years of experience in the UK bus and coach sector, encompassing  operational management, commercial strategy, fleet procurement, business development, and operator engagement. For the past eight years he has held senior positions at National  Express, most recently serving as Managing Director of their UK bus business. The  appointment reunites Antony with Custom Denning Managing Director Scott Dunn, the pair  having previously worked together at Dunn-Line and brings a shared understanding of what  operator’s need from a manufacturer partner. His appointment as CEO Europe will see him  lead Custom Denning’s regional operations, build the company’s UK customer base, and  oversee the continued rollout of the Element range to operators, local transport authorities, and procurement frameworks.

Commenting on his appointment, Antony Goozee said: 

“Custom Denning has built something genuinely impressive in Australia — a bus  that operators trust, backed by a manufacturer that understands the realities of  running a fleet. My ambition is to replicate that reputation here in the UK and  across Europe. The Element is a compelling product, and the timing, with the  government’s 10-Year ZEB Order Pipeline signalling up to 21,500 new zero  emission bus orders over the next decade, could not be better. I am excited to be  leading this chapter of the company’s story.” 


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