MAHLE Aftermarket has underlines its brand power both globally and regionally by introducing a fresh new packaging design across seven of its leading brands. The new-style packaging is simple, clear and compact, featuring bold colour, concise information and cleader design, all aimed at facilitating handling in motor factors and workshops.
“After more than a decade, we have decided to enhance our packaging in order to further build on the strong brand recognition at both garage and motor factor level. MAHLE Aftermarket unites seven strong brands that are synonymous with innovation and uncompromising quality, with the uniform, simplified and fresh look of the newly developed packaging design supporting the clear message that MAHLE is easy to deal with, straightforward, and always in original quality,” said Jonathan Walker, General Manager Aftermarket UK & Ireland.
Available from the 1st of January 2019, the global sales name will simply become MAHLE, with a bright blue and white packaging design, while the MAHLE security labels will remain unchanged. This is to ensure reliable identification of MAHLE’s original packaging and to present a robust response to the recent rise in product piracy.
Besides MAHLE, among the seven worldwide brand to embrace the change and make a striking impact on the UK aftermarket with a new look is European filtration specialist KNECHT FILTER, global thermal management expert BEHR, and new in the MAHLE brand family since 2018, BRAIN BEE, the market leaders in workshop equipment.
The renowned brand will receive a boost with coloured packaging, which will further enhance their offering to customers.
The MAHLE brand is one of the world’s best-known aftermarket brands, representing spare parts in original equipment quality along the entire powertrain, covering engine components, filtration, engine cooling and air conditioning, starter motors and alternators, and workshop equipment.