CML Provides The Whole Package For Top Swedish Underwear Brand


CML Provides The Whole Package For Top Swedish Underwear Brand

Leading Leicestershire logistics specialist, Core Management Logistics (CML) has won a contract to provide warehousing and distribution services for international fashion underwear brand Björn Borg.

Taking its inspiration from, and named after, the iconic Swedish tennis player who won 61 top level singles and four doubles titles, Björn Borg awarded CML the contract against a strong background of competition from other logistics service providers.

Providing services to the underwear brand’s wholesale customers, as well as offering pre-retail services, CML was selected due to its ability to support the fashion brand’s growth plans. These include future retail outlets and the establishment of a potential multi-channel offering.

CML also impressed with its extensive experience in the retail industry, with the company providing its warehousing services for some of the UK’s top fashion retailers. Handling the brand’s desirable men’s and ladies’ underwear lines, the Lutterworth-based company will provide all services direct from its 270,000 sq ft warehouse at Magna Park.

Managing Director, Graham Copley, comments, “This is an exciting new partnership for CML. Björn Borg is rapidly expanding its range of products and they need a logistics specialist they can trust to manage warehousing and distribution.

“We’re able to offer the flexibility and reliability that they needed and we’re looking forward to working with them during this exciting phase of their development, as well as playing our part in their future growth.”

Björn Borg has also recently opened their very first UK dedicated brand store in Wembley and CML were there to provide essential assistance.  Performing a picking, packing and pre-retail operation, including providing a dedicated delivery team to help ensure a smooth store launch, CML were able to demonstrate why they stood out from other logistics providers.

Callum Sneddon, MD for Bjorn Borg UK comments, “As with most new store openings the time constraints we had to work within were very tight. CML were able to prepare the stock perfectly and deliver the stock exactly as and when we needed it to our new store in Wembley. We are thrilled to be working with such professionals and look forward to incorporating their services into our growth strategy as our UK presence develops.”

Björn Borg is an international fashion underwear brand, recognised for high quality products and creative and innovative design, influenced by the sporting heritage associated with the Björn Borg name. The Group has been developing the brand since 1997 on the basis of a license granting exclusive rights to manufacture, market and sell products under the Björn Borg name. Björn Borg currently has operations in five product areas: clothing, footwear, bags, eyewear and fragrances. Björn Borg products are sold in 15 markets, the largest being the Netherlands and Sweden.

Centrally based at Magna Park in Lutterworth, CML is a privately owned supply-chain services company specialising in retail warehousing and distribution, along with global freight forwarding services. Their 270,000 sq ft warehouse services retail giants and they provide bespoke solutions for many other distinguished brands and suppliers.

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