Successful Cooperation Between DriveRight And VWE Allows For Number Plate Search In The Netherlands
Due to a cooperation between DriveRight, leading provider of international wheel and tyre data, and the vehicle export service provider VWE, Dutch car owners have been able to easily find the matching wheels and tyres for their car by using online services since 2013 with great success. Over 520,000 requests were registered since January 2014. The solution combines DriveRight’s wheel and tyre databases with VWE’s proprietary number plate search. VWE links the data from the Dutch number plate register to DriveRight’s global vehicle database. This allows car owners to find all matching wheels and tyres by entering only their vehicle registration number. DriveRight and VWE provide this service to wheel and tyre providers who can then offer it direct to their customers.
Apart from the Netherlands, DriveRight’s number plate or ID search is available in many European countries where this is technically possible, among them the United Kingdom, Germany, France, the Republic of Ireland, Switzerland and the Nordic countries. DriveRight also offers a VRM search for New Zealand. This allows online shop providers the opportunity to accelerate and simplify their customers’ shopping experience for the right wheels and tyres. The number plate search is available exclusively as a webservice and can therefore be integrated easily into a sellers own online services. For customers, entering their number plate or ID such as HSN/TSN in Germany or the Typengenehmigung in Switzerland is sufficient. A connection to the respective national registration database allows the immediate identification of the specific car. With this information all matching wheels and tyres can be found through an automatic search in DriveRight’s databases.
The user no longer has to conduct a tiresome search via brand, model and type which can involve having to check specifics. Instead, users can be sure to find all wheels and tyres that match with their car just by knowing their number plate. “The number plate or ID search allows us to offer an even easier and at the same time safer way to find, among a large number of available wheels and tyres, exactly those that fit the car that the user has searched for”, says DriveRight’s Chief Marketing Officer Sacha Hold, and adds: “The user has the certainty to receive information they can rely on. For wheel and tyre providers, this is an additional service that provides added value for their customers.”
The first to profit from the cooperation between DriveRight and VWE are the customers of leading Dutch tyre provider Profile Tyrecenter, Dutch market leader for tyres and alloy wheels. “It was our goal to offer a module to our customers that is absolutely free of errors. All wheels and tyres that can be connected to a particular car must actually match it”, says Stephan Hendriksen, Wheel Category Manager at Profile Tyrecenter. “DriveRight’s solution provides our customers with a direct overview of the correct combination of wheels and tyres for their cars.” The service proves popular with customers which is demonstrated by the more than half a million requests since the beginning of 2014. The functionality is not only comfortable for the user but also pays off for the shop provider. “The average order value has more than doubled. Especially, sales numbers of complete wheel sets have significantly increased”, Hendriksen reports.
