Mediafleet, fleet livery and branding specialist, and Milk & More, Britain’s largest doorstep milk delivery service, have started a major new contract to rebrand around 1,200 Milk & More electric milk floats, diesel vans, HGVs and trailers.
So far, Mediafleet has rebranded around 250 vehicles, including of the company’s 200 new electric StreetScooter milk floats. The StreetScooters are Milk & More’s most environmentally friendly milk floats yet and are a fundamental part of a wider business strategy to provide a trusted home delivery service that connects customers with a wide range of high quality, locally sourced products.
“We are breaking new ground by offering a creative brand agency-style approach to vehicle livery design that provides our customers with a total one-stop shop also incorporating artwork production and livery fitment,” said Barnaby Smith, Managing Director at Mediafleet.
The Mediafleet creative team has worked together with Milk & More’s rebrand team, providing a complete design service the new branding. “The project is a fully comprehensive ‘front to back’ branding service, from initial design concepts, through to final brand plans all backed up by Mediafleet’s tried and tested production, installation and project management methods. It is a complete one-stop service and with creative agency design standards takes the concept of vehicle fleet livery to an entirely new level,” explained Smith.
Furthemore, Mediafleet is also adapting vehicle wrapping for application to Milk & More’s 44- strong HGV fleet and supplying the artwork for fitment to curtainside trailers by the manufacturer. The new vehicle wrapping promotes the company’s growing home delivery product ranges and wider organic foods selection.
Mediafleet produced a number of designs that met Milk & More’s requirements and once one was selected worked with both the branding and fleet departments to apply the livery to a pilot vehicle. Feedback on the branding was also obtained from across the business, including from drivers.
“The Milk & More brand and digital teams led on the design process and then handed over to the fleet team for implementation. The relationship with Mediafleet has worked very well and we hope to have a long-term partnership for many years,” concluded Laura Titchiner, head of digital of Milk & More.
