Lytx, a leading provider of machine vision and artificial intelligence-powered (MV+AI) video telematics for commercial fleets, has announced that Bacton Transport implemented Lytx technology to help improve driver safety and performance. The new system will identify risky behaviour, improve training and reduce insurance claims.

Bacton Transport Services is a third-generation, family-owned business with almost 90 years’ experience. With more than 140 employees, the company provides general and dedicated road transport and distribution services to businesses across the UK.

The business has implemented Lytx’s Driver Safety Programme, which harnesses MV+AI-powered video telematics to provide unrivalled fleet safety, productivity and cost savings. This sophisticated technology will help Bacton Transport reduce risk by identifying distracted and risky driving behaviours not triggered by a G-force including mobile phone use, smoking, eating or drinking while driving, as well as the driver not wearing a seatbelt.

Bacton Transport trialled a handful of suppliers but ultimately decided to implement Lytx due to its ability to engage drivers and help in the delivery of personalised coaching designed to help improve behaviours and create an enhanced safety culture.

“We chose the Lytx system to enforce driver engagement and enable a method of risk management that makes coaching and training drivers our top priority,” said Nick Newman, general manager of fleet at Bacton Transport.

Buy-in from drivers has been incredibly positive, with Bacton Transport using actionable insights gathered from Lytx to feed its driver recognition and reward programme.

Previously a driver himself, Anthony Stevens, operations compliance manager at Bacton Transport, works closely with the company’s 110 drivers. “We know from Employee Engagement Surveys how much our drivers are looking for better feedback and communication all the time,” he said. “The response from them to Lytx has been overwhelmingly positive! Driver engagement like this is definitely the reason why we chose Lytx over the competition. For what was initially ‘just a camera,’ it has exceeded all our expectations – I cannot recommend Lytx enough!”

Lytx is also helping Bacton Transport to comply with the increased safety standards required of operators today. At Isle of Sheppey, where the company operates a retail contract with a leading grocer, Lytx recently provided and installed a full multi-camera solution with industry leading sensors to the fleet to comply with DVS standards effective April 1, 2021.