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IMI Welcomes New Initiative To Encourage Young People To Go Into Apprenticeships

New IMI research reveals 1 in 5 parents would encourage their offspring to get vocational training

The Institute of the Motor Industry (IMI) has welcomed yesterday’s launch of the new campaign – Get in, Go Far – launched by the Department of Business Innovation and Skills to encourage young people to get into apprenticeships.

“It is fantastic to see the government continuing to get behind apprenticeships as a viable career route for young people,” said Steve Nash, CEO of the IMI.  “We have just launched our own campaign to raise awareness of the fantastic opportunities for young people in the automotive sector – #MotorCareers – as our own research reveals that 19% of parents would encourage their child to study a vocational programme.”

The IMI has estimated the potential earnings of today’s 16 year olds destined for university compared with those who go through apprenticeships.  Calculations predict that those who pick vocational training in the motor trade will have earned on average £60,000-£100,000 more than the academic students by the time they are 25. These figures do not include the estimated £55,000 debt that university students will graduate with.

“Automotive apprentices can train in top class colleges and in cutting edge facilities,” said Steve Nash. “And for a young apprentice in the motor industry there is the added advantage of earning while they learn. They can work towards one of 150 different job roles, in a well-paid, high tech industry without the worry of shackling themselves with student debt. As an example, qualified technicians can earn more than the UK average wage, £25,000 to £35,000 in most cases. It is a fantastic option for anyone completing their GCSEs who doesn’t feel that staying on in the classroom is right for them.”

The Institute of the Motor Industry (IMI) has launched a week long social media campaign to steer young people towards a career in the automotive sector. The campaign takes place under the banner #MotorCareers on social media sites and has the backing of over 30 companies and organisations. The IMI is also pushing the campaign out through its 587 centres.

“We still need to convince parents that our sector is a good place for their children to build a career,” added Steve Nash.  “But with almost 94% of adults** recognising the earning potential of the motor trade and the outstanding growth of car sales in the last year creating a wealth of new job opportunities, we believe that we can attract a whole new generation into the sector.”

Young people can find out more at

*parents of 0-16 year old children surveyed August 2014
** 2,000 adults surveyed August 2014