IAAF Enjoys Champagne Success At CV Show

The Independent Automotive Aftermarket Federation (IAAF) believes commercial vehicle operators now have a much better understanding of how the independent aftermarket can benefit their business after taking its messages to the recent CV Show at the NEC in Birmingham.

The IAAF is responsible for promoting the capabilities of – and securing the future of – the independent aftermarket and its decision to exhibit at the NEC was part of its strategy to form a closer association with the CV sector.

The IAAF stand was manned by members of the IAAF’s CV committee and proved a popular attraction with lots of show visitors eager to learn more about what the independent aftermarket can offer when it comes to OE-quality parts, service and warranty.

Wendy Williamson, IAAF chief executive designate, said: “Attending the CV Show was extremely useful. We were able to meet lots of hauliers and fleet operators who had no idea how comprehensive the independent aftermarket offering is and how it can drastically reduce their fleet running costs – without compromising the quality of the parts used or service given.

“The independent aftermarket is a realistic alternative to the CV dealer network. There is a distinct feeling that people are beginning to recognise that and we’ll continue to highlight it.”

To illustrate the quality of independent aftermarket parts, the IAAF ran a competition that invited visitors to try and make a distinction between parts offered by independent aftermarket brands and alternative OE parts. There were no marked differences between the parts, except where they were purchased.

The initiative threw up some surprising results and more than 30 visitors tested their powers of perception. Those that guessed correctly were presented with a bottle of Champagne, courtesy of IAAF.