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Gioteck Heads Down Under With Appointment Of New Distributor

Deal with Turn Left Distribution struck in Australia and New Zealand

Gioteck, the award-winning independent peripherals designer and manufacturer, has continued its impressive growth by appointing product distributor, Turn Left Distribution, in Australia and New Zealand.

The appointment of Turn Left Distribution has come as part of the British manufacturer’s continued expansion into international territories, now standing at 20 worldwide, and further underlines Gioteck’s ambition to offer innovative, quality products at affordable prices all over the world.

Turn Left Distribution, who officially launched as a distributor of video games within the Australian and New Zealand markets in 2012, specialise in sales, marketing and distributing services, aimed specifically at top tier publishers within the gaming industry.

Rod Block, General Manager at Turn Left Distribution commented on the appointment, saying: “Turn Left Distribution is delighted to have been appointed as Gioteck’s distribution partner in Australia and New Zealand.

“Gioteck’s growth and success in other key markets is something we have watched very closely over the last 18 months and its portfolio of existing lines will have genuine appeal to gamers at every level. The opportunity to expand our portfolio of product outside traditional software forms a key component of our strategy; adding diversity and delivering growth to our business.”

On announcing the appointment, Rob McGrath, International Sales Director at Gioteck said: “We see Australia and New Zealand as key markets for Gioteck in 2014 and beyond. The appointment of a specialist partner, which already has fantastic publisher relationships in place, will enable us to drive the brand forward in another key international market and help push Gioteck as a leading gaming accessories manufacturer on a global level.”

A top-five gaming accessories brand with more than 60 customers in 20 territories worldwide, Gioteck’s global strategy and emphasis on providing quality products at affordable prices has led to 35 per cent year-on-year global revenue growth since inception in 2007.