Voice of the Customer specialist eDigitalResearch and independent parcel carrier Yodel are delighted to announce that their revolutionary ‘Have Your Say’ customer feedback programme has been shortlisted for the UK Customer Experience Awards 2015.

The pioneering programme is nominated in the Business Change and Transformation category, thanks to the significant cultural change the ‘Have Your Say’ feedback programme has brought about in Yodel’s business – customer experience measures and insight are now used daily as the entire business looks to improve, innovate and drive a customer centric culture across the business.

The news comes just days after the same programme won the Charted Institute of Transport and Logistics (CILT) North West Region Award for Education and Excellence.

Yodel partnered with eDigitalResearch back in March 2013 to help better understand and manage the end user’s experience. Since its launch, Have Your Say has received over 1.5 million responses from customers based on their real-time delivery experiences. Feedback and insight is then used to identify and praise good service, implement customer centric solutions and quickly resolve issues when they occur.

Yodel, which handles over 155 million parcels a year on behalf on the UK’s top retailers, has recorded a significant rise in customer satisfaction since the introduction of ‘Have Your Say’, thanks in part to the ability to react quickly to feedback.

Steve Brockway, Chief Operating Officer at eDigitalResearch, comments, “We’re delighted to be recognised alongside Yodel for the fantastic effect that their bespoke ‘Have Your Say’ programme is having on their business. Research is changing; gone are the days of backwards looking research, Instead, we’re entering an age where feedback is no longer just a survey, but a way of working. By delivering the right data to the right people across Yodel’s business, they’re able to take immediate and direct action to delight customers.”

Commenting on behalf of Yodel, executive chairman, Dick Stead, added; “What started as a method of listening to customers has developed and our work with eDigital on the ‘Have Your Say’ survey now actively drives change throughout our business and helps us to innovate for the future. The survey is currently unique in the carrier industry and we’re delighted that the tangible results that we’re seeing are being recognised in this way.”

The winners of the 2015 Business Change or Transformation award will be announced later this year at the annual UK Customer Experience Awards in September.