Asset Alliance Group has received a £2.5 million order to update the UK’s leading bed specialist’s, Dreams, fleet with 25 curtainsiders, 25 box vans and three double deck trailers, all manufactured by Montracon and taking Dreams’ total fleet to 137 assets.

“Buying new trailers is a very large financial investment for Dreams, but I knew Asset Alliance Group would make the process easy,” said Nick Lawrence, Dreams’ fleet controller. “Over the last 12 months we have seen how dedicated the team is at finding the most cost-effective option for our business on a contract hire basis. We were confident their expertise in the market would also get us the best purchase package and we’re very pleased with the result.”

Dreams’ requirements were fulfilled by Asset Alliance Group, which identified and sourced the best trailers for the specialist, while the sister business Forest Asset Finance provided funding support. The new trailers operate from the Wednesbury depot and deliver on a full schedule between 4am until midnight. The Dreams fleet, which comprises 103 trailers and 34 trucks, covers a total 2.2 million miles every year.

Dreams is headquartered in High Wycombe, employing 1,950 staff across the UK and selling 11,500 mattresses, bases and headboards each week to customers nationwide.

Asset Alliance Group is redefining the way companies acquire commercial vehicles through its brands: Asset Alliance, ATE Truck and Trailer Sales, Forest Asset Finance and Total Reefer. The Group occupies a unique position in the market as it uses its own funds and significant buying power to supply multi-brand vehicles on any combination of contract hire, operating lease, finance lease or hire purchase. This flexibility, combined with a transparent and consultative approach helps customers drive maximum efficiency from their fleets.

Moreover, the Group also maintains full control of residual risk through its retail arm ATE Truck and Trailer Sales, which protects customers from overly strict return conditions, which is commonplace in the industry. Its modern workshop facilities also keep end-of-life costs to a minimum and provide the opportunity to refurbish vehicles in-house for an additional life in service