DHL To Promote Awareness Between Drivers And Riders With New Partnership

DHL Supply Chain, the UK’s leading logistics provider, today announces its partnership with Threshold Sports to support its flagship cycling challenge; Deloitte Ride Across Britain, an Event that sees participants take on the gruelling Land’s End to John O’Groats route

As the official freight transportation partner for the charitable event – the event supports the British Paralympic Association (BPA) and DHL riders will be participating in aid of DHL’s nominated charities Brake and the British Heart Foundation – DHL will be advising and running safety demonstrations for cyclists taking part on how to remain safe around trucks and other large vehicles when out on their bikes. DHL vehicles are constantly being updated with the latest safety features, for example DHL now have over 4,000 forward facing cameras installed across their fleets.

DHL’s Road Safety training experience has been adapted from the DHL Foundation’s Truck and Child Safety programme, which educated 14,156 schoolchildren and 75 organisations in the past academic year alone, on how to be safe around larger vehicles on the road.

Jon Wood, Vice President at DHL Supply Chain, said, “Our partnership with Deloitte Ride Across Britain presents a fantastic opportunity to address the issue of cyclist and vehicle safety. Over the past five years we’ve made significant improvements to our fleet and driver training and using learnings from DHL Foundation’s truck and safety programme, we are looking forward to sharing our knowledge with all the cyclists as they embark on this tough challenge.”

Nick Tuppen, Commercial Director at Threshold Sports, commented, “Safety is a huge focus for us on Deloitte RAB. Having the DHL team on the Ride is a great way for the cyclists to better understand the point of view of freight drivers and vice versa. It’s all part of us looking to foster a culture of understanding and respect between road users whilst taking on this massive challenge together.”

The challenge takes place from 6-14 September and covers a distance of 969miles. DHL is the sole freight transportation partner for the event, transporting luggage, tents and supplies for more than 800 participants every day, as well as having its own team cycling along each leg of the route.