AA DriveTech Launches In-Car Road Safety Events For Businesses

AA DriveTech, the business driving arm of the AA, is launching a range of exciting experiences, in partnership with Bruntingthorpe Proving Ground, for businesses looking to improve driver safety.

It marks a new business partnership between AA DriveTech and the Bruntingthorpe Proving Ground, near Lutterworth in Leicestershire, allowing AA DriveTech to use Bruntingthorpe as its new prestigious base for these business-focused road safety events.

Building on its track record in occupational road risk management, AA DriveTech will be offering a new suite of driver training packages focused on Business Drivers, Professional Drivers, VIP and Security and different bespoke Driving Experiences.

Allowing delegates to experience a number of different and unusual driving experiences including skid control, high- and low-speed “brake, steer and avoid”, off-road 4×4 driving, personal security and vehicle dynamics, the event packages will offer organisations a new way to educate and refresh their business drivers’ capabilities in a unique, exciting, yet relevant way.

The Bruntingthorpe site, located centrally in England, close to the M1, was constructed in 1942 as a World War II airfield and was used extensively for early tests on jet-engined aircraft. Following a brief period in the 1960s, when the site was used by the RAF, Bruntingthorpe became a sought-after venue for vehicle testing, heavily exploiting its runway – the second longest in the UK after Heathrow – and perimeter roads.

Over the past 11 years, it has been used extensively to accommodate and support a full range of events from small meetings through to large gatherings, all taking advantage of its excellent location and facilities.

Jim Kirkwood, Managing Director of AA DriveTech said “We’re delighted to be working with Bruntingthorpe as their driving event facilities are second to none. Everything is within easy access and we’ll be able to offer new and exciting challenges for even the most experienced driver.”