More Than 55 Million App-Enabled Cars To Be Sold By 2020 In Europe, The Middle East And Africa, IHS Automotive Study Says
Smartphone apps integration software from Apple and Google are forecast to be sold in more than 55 million cars by 2020 in Europe, the Middle East and Africa (EMEA), according to a new study released today by IHS Inc. (NYSE: IHS), the leading global source of critical information and insight. Automotive trends and other key growth areas for Western Europe will be discussed at the IHS Forum in Berlin from 12-14 May.
EMEA represents a significant growth market for original equipment manufacturers (OEMs), Apple, Google, and for app developers. In 2014, IHS Automotive forecasts that Google Projected Mode and Apple’s CarPlay will only be available in 7,000 and 52,000 cars sold, respectively. By 2020, Google Projected Mode software will be sold in more than 28 million cars, and Apple’s CarPlay software will be sold in more than 27 million cars. These cumulative sales will be greater than sales in China during the same period.
“Apps for autos are growing rapidly and will have a profound impact on auto infotainment and connectivity in the next decade,” said report author Egil Juliussen, research director at IHS Automotive. “Auto apps will influence the competitive landscape among auto OEMs and will even change the brand market share between them. OEM’s will have to keep up to remain competitive.”
“The in-car app market is a new frontier for Apple and Google’s mobile competition,” said Jack Kent, mobile analyst at IHS Technology. “Each is aiming to use their established expertise to develop mobile apps and content into the new realm of automotive entertainment and services.”
Currently, Western Europe leads the entire EMEA region in Smartphone apps integration software due to its lead in automotive sales and Smartphone app sales. But by 2020, Eastern Europe, the Middle East and Africa will see spikes of growth of their own. By 2020, cumulative car-enabled sales of Apple’s CarPlay and Google’s Projected Mode in the Middle East and Africa will top sales in Korea and sales in Eastern Europe will top sales in Japan.
