Contract Wins With Translink And Blackpool Transport

Contract Wins With Translink And Blackpool Transport

Personal Group, a leading provider of employee benefits, employee related insurance products and financial services in the UK, is pleased to announce that is has won two contracts in the passenger transport sector.  Contracts have been secured with Translink, the main provider of public transport in Northern Ireland, and Blackpool Transport, the major provider of public transport services on the Fylde Coast of Lancashire, to provide comprehensive voluntary benefits programmes to their staff.

Translink employs 3,940 people across Northern Ireland, through its Metro, Northern Ireland Railways and Ulsterbus divisions. Personal Group will be implementing a programme entitled “Your Benefits” to provide employees with over 8,000 retail discounts, both online and offline, offering savings at well-known high street stores including Asda, Argos, Boots, Sainsburys, B&Q and New Look.  Employees will also be offered access to discounts across a range of items from travel and attractions, fashion and gifts and health and wellbeing to utilities and motoring.

The new scheme will be launched throughout Translink’s 80 locations using a range of internal communication channels. Employees will also have the opportunity to participate in face-to-face presentations and demonstrations regarding the new benefits programme from Personal Group.

Barry Love, Internal Communications Manager said: “Translink has worked with Personal Group to come up with an integrated and comprehensive internal communications strategy that is proven to increase employee engagement with the benefits programme and ultimately, secure staff satisfaction and buy-in.  We already have a range of excellent core benefits in place as well as locally negotiated discounts.  Personal Group has helped us incorporate these elements into our communication strategy to ensure both the old and new programmes work together seamlessly.”

Blackpool Transport employs 600 people who will be given access to a bespoke Personal Group web portal called “My Advantage Plus”. The web portal has recently been developed in-house by Personal Group and it is a clear, easy to navigate site that gives discounts on everyday items. As part of Personal Group’s communication process all members of staff are offered the opportunity of a face-to-face presentation through an iPad application which helps the employee understand what they are being offered. A hard copy benefits book will also be provided to cement the face-to-face presentation.

Bob Mason, Director of Delivery at Blackpool Transport said: “We have worked with Personal Group for over ten years as we offer our staff their Hospital Plan. We wanted an affordable benefits option which, in this tough economic climate, will help to make salaries go further. This is the next natural step for us and the benefits we provide our people. Saving money on essentials makes sense especially at the moment. However, My Advantage Plus also gives discounts on fun things too so our staff can enjoy their savings.”

Mark Scanlon, Chief Executive of Personal Group, commented: “The Board is delighted to have been appointed by both Translink and Blackpool Transport to implement their employee benefits programmes.  Personal Group’s significant experience in the transport industry, working with companies such as Network Rail and Stagecoach, will be of considerable benefit when implementing these programmes to both Translink and Blackpool Transport’s disparate workforces, and we look forward to rolling out the benefits programme to their employees across Northern Ireland and Blackpool.”

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