Europcar renews its sponsorship of Team Europcar
After three years supporting Jean-René Bernaudeau’s cycling team, Europcar, the leading car rental company in Europe, announced today that it will be renewing its sponsorship for the coming two years. Europcar will thus continue to provide a full support package for the Team until the end of the 2015 season.
Europcar is pleased to announce that it will be renewing its sponsorship of Team Europcar for the next two seasons, with a particular emphasis on visibility at international events. By renewing the sponsorship, Europcar has once again confirmed its confidence in Jean-René Bernaudeau and all the riders on the Team.
Marcus Bernhardt, Europcar Group Sales Manager said that, “At end 2010, Europcar chose cycling, because it is a sport that reaches out to the public and is practiced around the world. The attributes and values of the sport reflect those of our Group, an international company that is close to its customers, attentive to their travel needs and that innovates to create the service solutions of tomorrow. We are very proud to continue this great adventure and we have no doubts that the sponsorship will continue to give us complete satisfaction.”
A successful sponsorship agreement
Since 2011, Europcar and Jean-René Bernaudeau’s team have together written some of the best pages in the history of the Team, including some great victories in the very first year of the sponsorship. In 2011, with 21 victories over the year and 10 days wearing the yellow jersey during the Tour de France, Team Europcar demonstrated the values of teamwork, commitment and surpassing one’s limits. In 2012, the team once again proved its outstanding abilities with 3 stage victories and a polka dotted jersey won during the Tour de France. Finally, the 2013 season began with under the most favourable of auspices with a total of 21 victories before the Tour de France.
Thanks to cycling, Europcar has been able to strengthen its ties with various target groups and support its B2C approach by improving awareness. The values of closeness and commitment that it shares with the Team have rubbed off on the brand, making it a brand of choice.
Eric Dodin, General Manager of Europcar France, is delighted that the agreement is being renewed, as it is a real driver of visibility in the French market: “Team Europcar is a leading team and a powerful source of visibility, especially during the Tour de France. To give you an example, total top of mind awareness of the brand jumped by 8 points in France following the first year of sponsorship in 2011. We are very proud of this team, which carries our brand’s colours with such style and is so hungry for victories!”