Bridgestone’s 42% Increase In Visitors Offering Post CV Show Hope
Bridgestone is hoping to maximise a number of opportunities presented by the 2014 CV Show, after a 42 per cent increase in visitor numbers from last year’s event raised hopes of a series of new business partnerships.
The world’s largest tyre manufacturer boasted an eye-catching testament to its Total Tyre Care package, where businesses were told about a variety of ways to keep tight control over tyre-related costs, courtesy of a hat-trick of services tailored to meet the needs of every fleet operator.
The three tyre management pillars: Total Tyre Life, Total Tyre Services and Total Tyre Systems were the most prominent visual features of a light and modern stand design, which also boasted a ‘longest drive’ competition within a golf simulator section.
Product and marketing manager Andy Mathias said the decision to exhibit at the show in such a prominent manner had already been vindicated, with a number of leads identified over the three days.
He said: “I am delighted with the feedback we have received from both existing and potential customers. The theme and the messages of the stand were clear and were communicated to fleets with enthusiasm and professionalism.
“There was a great sense of teamwork on the stand across Bridgestone UK and Ireland as well as office and field-based personnel.
“We held meetings with fleets who between them have in excess of over 40,000 vehicles, so even if we manage to convert a quarter of these leads, the show will have been a quantitative and qualitative success.”
Bridgestone’s UK managing director John McNaught agreed, adding: “I heard from many people – customers and staff included – that this was by far the best stand we have created.
“Preparation was very good, people understood their roles and an exhaustive pre-show activation plan was completed well in advance, which reaped dividends.
“Many people have said that our stand was by far the best on display and we should all be very proud of what we have achieved.”
The CV Show represented Bridgestone’ most significant opportunity of the year, in terms of being able to communicate key messages and being able to generate new business leads.
Total Tyre Life aims to maximize tyre life, thereby reducing tyre cost/km over the entire lifecycle, through the supply of Bridgestone premium new tyres and Bandag retreads.
Total Tyre Services is the package that keeps a fleet’s trucks on the road and running at maximum efficiency.
It includes everything a fleet needs, from fleet tyre inspections to professional technical advice on keeping tyres in top condition, maximising their total tyre life.
Meanwhile, Total Tyre Systems is the third pillar of the programme. This refers to the systems Bridgestone has developed which are designed to give fleet operators clear visibility of their tyres’ condition at all times – including the brand’s Tyre Pressure Monitoring System.
For the first time, Bridgestone also opted to showcase its provision of golf products and accessories at an industry show, in an attempt to bring a huge company asset to a new audience, who may not be aware of the strength of the sports range.
Andy added: “Our golf simulator was another point of difference that we hadn’t leveraged before and it was hugely successful in driving more people to our stand.”