Yellow Buses has made it even easier to travel by introducing contactless payments. New Electronic Ticket Machines (ETMs) have been installed in the bus company’s 150-vehicle fleet.
“Yellow Buses continues to invest in modern technology, allowing us to offer contactless for the first time. Together with other recent innovations, such as free wi-fi, we’re giving our customers even more reason to travel with Yellow Buses,” said David Squire, Managing Director.
Supplied by Ticketer, the machines allow customers to pay for their travel in the most convenient way for them. All Ticketer machines accept payments in cash, contactless (using contactless enabled bank credit and debit cards), m-Tickets, QR codes, Apple Pay and Android Pay.
Ticketer and Yellow Buses’ other partners will also be transferring all proprietary cards to multi-operator ITSO cards. Moreover, Yellow Buses has received two Ticketer hand-held units for queue busting and ticket sales at busy locations around the Bournemouth, Poole and Christchurch conurbation.
“We are very proud to be working with Yellow Buses on this project. It is so important that all passengers can pay for their travel in the most convenient way, making bus use as easy and convenient as possible. We know that contactless is proving to be extremely popular across the country and feel sure that customers of Yellow Buses will welcome the move,” said John Clarfelt, Managing Director of Ticketer.
Bournemouth Transport, which trades under the name of Yellow Buses, operates a fleet of 134 buses and 16 coaches with more than 410 staff. The company carries just under 15 million passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area.
Yellow Buses was named as the top operator in Bournemouth and Poole – and joint third nationally – in the latest annual Bus Passenger Survey, produced by the independent watchdog Transport Focus.