Bridgestone’s CV Showing Is Reaping Rewards
Bridgestone’s high profile presence at the Commercial Vehicle Show is continuing to reap rewards, with scores of fleet managers and industry professionals following up interest after visiting the company’s stand.
Hundreds of people learned more about the brand and its portfolio of products at the NEC, where the new R-STEER and R-DRIVE regional truck tyres were unveiled, along with Bridgestone’s latest addition to its fuel saving range, the ECOPIA H-TRAILER.
The eye-catching NEC presence attracted a range of interested parties including fleet managers, company directors and engineers, many of whom are getting back in touch for further information.
Bridgestone’s product and marketing manager Andy Mathias said: “Not only did our stand underline our status as a true premium player, but it also allowed us to showcase some exciting new products to a captive audience.
“The feedback we received was extremely positive and following on from the show, we have been receiving calls and emails from a number of professionals who visited us during the three days.”
A highlight for Bridgestone was seen in a series of informative seminars during each day, where key Bridgestone speakers were on hand to guide people through the brand’s history and innovations including its Tyre Pressure Monitoring System.
Andy added: “The opportunity to talk to people about our history and the pedigree that underpins each Bridgestone tyre was invaluable.
“Our heritage plays a big part in our overall philosophy and we had a story to tell that some people might not have appreciated.
“Overall, the show was a success on a number of levels. It is now up to us to make the most of the interest that was generated over the three days. The early signs are that this is already happening, which is great news for everyone involved.”