New look as Anderson rebrands
It’s all change for one of London’s most established coach operators, as it enjoys its 25th anniversary year.
The Anderson Travel Group has rebranded, bringing all of its companies under one roof, and will now all be known simply as Anderson Travel.
Bosses thought it was time to give them one unified brand so now Anderson Travel (coach hire), Anderson Tours, London Transfers 4 U, Off the Beaten Track and Out There Excursions will operate under the all-encompassing Anderson Travel umbrella.
As part of the rebrand, Anderson Travel has made a £3.5 million investment in vehicles and the recent deliveries have unveiled a sparkling new look for its fleet of luxury coaches, with the new livery turning heads on the streets of London. The 20 new coaches mean that all of the fleet are less than three years of age. Drivers have also been kitted out in smart new uniforms.
With the rebrand, new vehicles and uniforms also comes the appointment of two new staff – marketing and sales manager in the Tours department Carly Eden and administration and compliance officer George Aylott.
Director Mark Anderson said: “What better way to mark our 25th anniversary year than unifying our brands coupled with an exciting £3.5 million investment programme that will make a big difference to the passengers that travel on our coaches.’
‘We believe it’s this type of investment into the business and our coaches, along with our outstanding customer service, that has kept us leading the way in coach travel for so long.’